Privacy Policy
Last updated: 19 October 2026
Your privacy matters
At Atelier Rowe, we value your trust and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, create an account, place an order or contact us. We handle your personal data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).
1. Who we are
Atelier Rowe is a trade name of Willingcommerce, registered in the Netherlands under company registration number (KvK) 42087148, VAT number NL005486231B98, with its registered address at Haremakers 45, 1531 LB Wormer. We are the data controller for the personal data described in this policy.
For any questions about this policy or your personal data, please contact us at info@atelierrowe.com.
2. Website security
We take website security seriously and use industry-standard security measures, including SSL encryption, to protect the information you send through our website. You can check that your connection is secure by looking for the padlock symbol and “https://” in your browser’s address bar.
We do not use automated systems that make decisions with legal or similarly significant effects on you without human involvement.
3. Information we collect automatically
When you browse our website, certain technical information may be collected automatically, such as:
- pages viewed
- date and time of your visit
- device and browser information
- operating system
- referring website
- IP address
- website performance and usage data
We use this information to keep our website secure, improve its functionality and understand how visitors use our store.
4. Orders and customer accounts
To process your order and provide our services, we collect:
- full name
- billing and delivery address
- email address
- phone number
- order history
- payment information (processed securely by our payment providers; we do not store your full card details)
You can ask us to delete your account at any time by emailing info@atelierrowe.com.
5. Contacting us
When you contact us by email or through our contact form, we collect the information you provide, such as your name, email address, order details and the content of your message. We use this information only to answer your question and provide customer service.
6. How and why we use your data
| Purpose | Legal basis |
|---|---|
| Processing and delivering your order, returns and refunds | Performance of a contract |
| Customer service and answering your questions | Performance of a contract / legitimate interests |
| Order confirmations and shipping updates | Performance of a contract |
| Newsletter and marketing emails | Consent |
| Emails to existing customers about similar products | Legitimate interests (you can opt out at any time) |
| Analytics and personalised advertising | Consent (via cookies) |
| Website security and fraud prevention | Legitimate interests |
| Financial and tax records | Legal obligation |
7. Newsletter and marketing
If you subscribe to our newsletter, we may send you updates about new arrivals, seasonal collections and offers. You can withdraw your consent at any time, free of charge, by clicking “unsubscribe” in any of our emails or by contacting us. Withdrawing your consent does not affect any processing carried out before you withdrew it.
If you have already placed an order with us, we may occasionally email you about products similar to those you bought. You can opt out of these emails at any time.
8. Who we share your data with
We only share your personal data where necessary, with trusted service providers such as:
- Shopify, which hosts our online store
- Payment providers, to process your payment
- Our fulfilment partner and warehouse in China, to prepare and ship your order
- Couriers and postal services, to deliver your order
- Fraud prevention services
- Google, for analytics, advertising and measuring the results of our ads
- Email service providers, to send order updates and, with your consent, marketing emails
- Our accountant and authorities, where required by law
We never sell your personal data.
9. International transfers
Some of these parties are based outside the United Kingdom, including in China, the United States and the European Union. Where your data is transferred outside the UK, we make sure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or we rely on an adequacy decision where one exists. For shipping from China, we only share what is needed to fulfil your order: your name, delivery address, phone number and the items you ordered.
10. Cookies
We use cookies and similar technologies to remember your preferences, keep your shopping basket, improve website performance, analyse visitor behaviour and show relevant advertising.
Necessary cookies are always used, because the website cannot work without them. Analytics and advertising cookies, including those from Google, are only placed with your consent. You can change your cookie preferences at any time via our cookie banner or your browser settings. Some parts of the website may not work properly if you disable all cookies.
11. Analytics and personalised advertising
With your consent, we use analytics and advertising tools such as Google Analytics and Google Ads to understand website traffic and the performance of our campaigns, and to show you ads that match your interests based on your earlier visits to our website. You can manage your ad preferences through our cookie banner, your browser settings or Google’s ad settings.
12. Reviews and feedback
We may occasionally invite you to share feedback about your order or your shopping experience. Taking part is completely voluntary.
13. Social media
Our website may contain links to social media platforms such as Instagram, Facebook or Pinterest. When you interact with these platforms, their own privacy policies apply. We recommend reading those policies before sharing personal information.
14. How long we keep your data
- Order and financial records: 7 years, to meet our legal and tax obligations
- Customer service messages: up to 2 years after our last contact
- Marketing data: until you unsubscribe or withdraw your consent
- Cookie data: in line with the periods shown in our cookie banner
After these periods, your data is securely deleted or anonymised.
15. Your rights
You have the right to:
- access the personal data we hold about you
- have incorrect data corrected
- have your data deleted, where there is no legal reason for us to keep it
- restrict or object to how we use your data, including for marketing
- receive a copy of your data in a portable format
- withdraw your consent at any time
To use any of these rights, email info@atelierrowe.com. We will respond within one month.
16. Complaints
If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk, or to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.
17. Children
Our website is not intended for children under 16, and we do not knowingly collect personal data from children.
18. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our business or in the law. The latest version will always be published on this page, with the date it was last updated.
Contact us
Atelier Rowe
Willingcommerce
Haremakers 45, Wormer, North-Holland, 1531 LB, Netherlands
Email: info@atelierrowe.com
